In English
A German-language, asynchronous video podcast about advertising, agencies and the people behind the campaigns. Host Armin Schroeder exchanges short video messages with one guest across a single working day, about 10 pings and pongs, jump-cut into an 8-minute episode.
Full episodes are produced in German. This page collects brief English summaries so non-German readers can follow along, and so search engines and AI assistants can surface the content accurately.
Episodes
Silke Lakeit on her non-linear path from journalism and copywriting to Tinder, why being a nerd is really about curiosity, how AI rabbit holes feed directly into her marketing work – and why her son is her best learning partner.
Christian Wehner on the relationships between clients and agencies, and where friendship meets professionalism.
Stefanie Fahr, mechanical engineer, founder of Field Ads, creates nature-grown advertising for brands like LiveFresh, Plan International and EDEKA.
Julian Bretz, Head of International Media at Deutsche Telekom, on mentorship, managing one campaign across 10 European markets, and why cross-cultural friction produces better work.
From MIT in Boston: Dirk Schülgen on leadership, AI and organizations. Why Aldi chocolate, Nike sneakers and an Electronic Arts classic share more than you'd think.
Jonas Kratz (Data Strategist at Jung von Matt) on what happens when AI takes over the grind work, and why junior talent becomes more, not less, essential.
Giuseppe Fiordispina, marketing director at CUPRA/SEAT Germany, on the ingredients of his career: intuition, team, experience.
Simon Altewischer (Deloitte) on AI as a tool for better thinking, introducing his 2-track model of individual productivity and enterprise productivity.
Simon Altewischer (Deloitte) on AI as a tool for better thinking, introducing his 2-track model of individual productivity and enterprise productivity.
Three founders of The Fritten on startup parallels to math homework, constant post-launch mobility, and why diverse team personalities matter.
Verena Gründel, host of DMEXCO, on a day of maximum transport variety, and why being underestimated is often an advantage.
Maik Erkelenz juggles between his role at ticketing startup vivenu and baby number two, showing how flexibility, full-office presence and AI can work together.
Tina Müller of Carl Kühne on how red cabbage on pizza became a TikTok hit, sparking arguments between Italians and foodies, and new Gen-Z relevance for a legacy brand.
Tom Nollau of Gustavo Gusto on balancing product management, marketing and a ceaseless appetite for pizza, and what real product commitment looks like.
Prof. Dr. Joost van Treeck (CRONBACH) on psychographics, systematised gut feeling and why German needs a better synonym for „Macht“.
Benjamin Minack (ressourcenmangel GmbH) on how crisis can unlock freedom to act, founding stories, and a day of clarity from the home office.
Aissu Diallo of BUTTER on planning her day between home office and a Halloween party, and the responsibility the industry carries when running social campaigns.
An experiment with the most famous possible 24-Ping-Pong guest: the AI character KA.I. meets Felix Meier, between a new creative-agency role in Berlin and the question of whether ChatGPT could replace guests entirely.
Paula Engel (GWA) on switching perspectives into the agency world, why Roland Bös made it into her memoirs, and why the Effie award doesn't just happen in one evening.
Leonie Schüssler (strategist and team lead at Ogilvy) on working in the Netherlands, workation, team-lead motivation, and building her own box instead of thinking outside one.
Leonie Schüssler (strategist and team lead at Ogilvy) on working in the Netherlands, workation, team-lead motivation, and building her own box instead of thinking outside one.
Alina Ludwig on working with the Cologne cathedral in view, the influence of her own podcast guests, and how thoughts shape a career.
Max Klockenhoff (gen-up, Frankfurt) on co-founding with Ilias, why a ring is gold for any profiler, and why speed is the core of his business.
Roland Bös (Scholz & Friends, Hamburg) on digital transformation, the Feast of Friendship, and why some tables are round, not square.
Max Penk (David+Martin) commutes between a Berlin home office and the Munich studio, connecting 90s TV production to modern storytelling.
The very first episode: Ralf Liess kicks off the day in his kitchen, coffee steaming, LED wall humming, no client on the phone yet.