S1E11
In English
Prof. Dr. Joost van Treeck , CRONBACH
„Das Psychografie-Patchwork-Puzzle Leben des Joost van Treeck"
SUMMARY
Prof. Dr. Joost van Treeck (CRONBACH) on psychographics, systematised gut feeling and why German needs a better synonym for „Macht“.
Player
ABOUT THE GUEST
Prof. Dr. Joost van Treeck is a professor of advertising psychology and study dean for business psychology at Hochschule Fresenius in Hamburg, and a pioneer of psychographic audience analysis in the DACH marketing industry. He founded CRONBACH in 2017; AI spin-off True Relevance followed, delivering contextual and psychographic targeting without ID tracking.
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: