S1E04
In English
Max Klockenhoff , gen-up
„Wie shape ich durch Storytelling die Wahrnehmung der Zielgruppe?"
SUMMARY
Max Klockenhoff (gen-up, Frankfurt) on co-founding with Ilias, why a ring is gold for any profiler, and why speed is the core of his business.
Player
ABOUT THE GUEST
Max Klockenhoff co-founded Frankfurt-based Gen-Z agency gen-up in 2021 with his gaming friend Ilias Benameur, today 35+ people, with a focus on TikTok, Twitch and social-first campaigns for brands looking to reach young audiences. absatzwirtschaft lists him in the 2025 „Future Marketing Leaders".
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: