S2E09
In English
Julian Bretz , Deutsche Telekom
„Du machst es mir wirklich schwer"
SUMMARY
Julian Bretz, Head of International Media at Deutsche Telekom, on mentorship, managing one campaign across 10 European markets, and why cross-cultural friction produces better work.
Player
ABOUT THE GUEST
Julian Bretz leads campaigns across 10 European markets as Head of International Media at Deutsche Telekom, from „Summer of Joy, Youth & Freedom" (a Gen-Z campaign) to TikTok formats for MagentaMobil Young. He argues the best results appear where German perfectionism meets cultures that just ship.
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: