S1E07
In English
Paula Engel , GWA, Gesamtverband Kommunikationsagenturen Deutschlands
„Man weiß einfach nie, was einen erwartet"
SUMMARY
Paula Engel (GWA) on switching perspectives into the agency world, why Roland Bös made it into her memoirs, and why the Effie award doesn't just happen in one evening.
Player
ABOUT THE GUEST
Paula Engel runs Effie Germany as project lead at GWA, Germany's association of communication agencies, year-round, not just on awards night. She holds a degree in social management and is the main contact for agencies and entrants to the country's most important creative effectiveness award.
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: