S2E06
In English
Giuseppe Fiordispina , CUPRA/SEAT Deutschland
„Ideen sind nie das Problem"
SUMMARY
Giuseppe Fiordispina, marketing director at CUPRA/SEAT Germany, on the ingredients of his career: intuition, team, experience.
Player
ABOUT THE GUEST
Giuseppe Fiordispina has led marketing at CUPRA and SEAT Germany since 2018, turning CUPRA from a ridiculed SEAT offshoot into one of the most dynamic automotive brands in the German market. His career began at Armando Testa in Italy in 1999 and ran through Fiat Germany, Samsung and Opel before the dual role today. HORIZONT named him „Marketingmann des Jahres"; he is co-chair of the Effie jury.
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: