S2E01
In English
Christina Müller , Carl Kühne KG
„Handfestes Skandal-Marketing"
SUMMARY
Tina Müller of Carl Kühne on how red cabbage on pizza became a TikTok hit, sparking arguments between Italians and foodies, and new Gen-Z relevance for a legacy brand.
Player
ABOUT THE GUEST
Christina Müller spent nearly 20 years at Unilever (last role: Country Director DACH), then three years at Kraft Heinz as CMO Continental Europe. She joined Carl Kühne KG as Group Director Brand & Innovation in April 2024, the position she held during this episode. Since August 2025 she leads DACH marketing at Haleon (Sensodyne, Voltaren, Panadol).
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: