S3E02
In English
Liane Siebenhaar , Forderland
„Liane Siebenhaar macht den nächsten Schritt."
SUMMARY
Special episode: after Scholz & Friends, chairing the Effie jury and Accenture Song, Liane Siebenhaar founds her own consultancy, Forderland. We join her very first working day and talk about her brand intelligence approach.
Player
ABOUT THE GUEST
Liane Siebenhaar founded Forderland, a Hamburg-based brand intelligence consultancy, in 2026. Before that she was managing director of Scholz & Friends Hamburg and Chief Effectiveness Officer of the Scholz & Friends Family, with earlier stops at Jung von Matt, Lukas Lindemann Rosinski, Kolle Rebbe and Snap.
This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only: