S3E01

In English

Kati Fritzsche , Rotkäppchen Erlebniswelt

„Es sieht nach außen immer ganz, ganz toll und glitzernd aus, dahinter steckt eigentlich etwas ganz anderes."

SUMMARY

Season 3 kicks off with a working day alongside Kati Fritzsche at the Rotkäppchen Erlebniswelt: shop, exhibition, bar, meetings and an evening event. We talk audience fit, competing with yourself and never having enough time.

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ABOUT THE GUEST

Kati Fritzsche heads the Rotkäppchen Erlebniswelt in Freyburg an der Unstrut, Rotkäppchen-Mumm's brand experience centre, and is Head of Moments – Brand Experience at Rotkäppchen-Mumm. Her day runs between shop, exhibition, bar, meetings and evening events.

This is an English short summary. The full episode (conversation, shownotes and key quotes) is available in German only:

Zur deutschen Folge →